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According to iResearch data, the scale of China's mobile Internet market reached 39.3 billion yuan in 2011, with a year-on-year growth of 97.5%. The scale of the mobile e-commerce market increased five times year on year, accounting for 29.2% of the overall mobile Internet market, becoming the second largest segment industry.

Li Kaifu, an Internet celebrity, once said that mobile Internet would become the next gold mine, and now this prediction is becoming a reality. At present, the mobile Internet is developing like a raging fire, and small and medium-sized enterprises are also trying to use the mobile Internet as a platform for transformation. Some keen enterprises have started to register mobile name providers and apply for brand related mobile name providers to enhance their brands and brand awareness on the mobile Internet platform. Relying on the mobile alliance, "mobile name merchants" have become the first choice of SMEs with their fast and accurate marketing and promotion methods.

The rapid development of China's mobile e-commerce comes from the continuous consolidation of the two foundations. First, at the end of last year, the world's smartphone shipments exceeded PC (personal computer) shipments for the first time, which means that for the first time in history, people using smartphones exceeded PC users. Of course, people choose smartphones not only for making calls, but also for their rich applications.

Secondly, the latest data shows that the number of mobile Internet users in China exceeds 350 million, about 70% of the total number of Internet users. That is to say, 70% of all Internet users use mobile phones to access the Internet at the same time or alone. With the rapid development of mobile Internet, the development of mobile e-commerce is more rapid, which benefits from many inherent advantages of mobile e-commerce, such as mobility, comparability and convenient and fast payment.

The popularity of smart phones has brought an excellent opportunity for mobile e-commerce, which has an immeasurable prospect for business development. Therefore, it has attracted a large number of entrepreneurs to test the mobile Internet and take a share in the mobile Internet era. As we all know, SMEs are not good at mobile Internet network marketing, let alone how to reduce costs and enhance corporate brand influence with the help of mobile Internet, an excellent platform.

There is a way to solve the problem if there is a need. According to the official website of mobile name merchants, mobile name merchants provide enterprises with mobile integrated marketing services integrating publicity, promotion, marketing and mobile commerce. It not only continues the functions of Internet e-commerce, but also integrates "precision marketing", "one click direct access" and other characteristic services. While helping traditional enterprises to build their own e-commerce platforms, It also enriches e-commerce formats, provides more channels for SMEs, and innovates the profit model and marketing model of enterprises.